https://www.yahoo.com/entertainment/nike-loses-3-75-billion-150241411.html Nike’s online sales appear to have surged in the week since it announced Colin Kaepernick as the face of its latest ad campaign. Nike reported a loss of $790 million in the quarter ending May 31, which translated to a loss of 51 cents per share compared with analyst expectations for nine cents per share in profit. Even if it means sacrificing everything." Nike stock edged down 0.1% top 80.30 in the stock market today, . Its stock is up 12% since the start of the year, and Nike CEO Mark Parker has said the Kaepernick campaign inspired ‘record engagement with the brand,’ important for a company looking to bolster its direct-to-consumer business.” In 2020, Nike's North American revenue amounted to about 14.48 billion U.S. dollars. In 2016 he was an originator of protests by … Kaepernick, 30, has been without a team since opting out of his San Francisco 49ers contract in March 2017. Nike sales appear to have increased in the wake of its controversial advertising campaign, using Colin Kaepernick as the face of the brand. By Soo Youn. Nike’s market value increased by $3 billion as its stock rose two percent since Tuesday. Nike sales jumped by 31 percent after debuting quarterback-turned-activist Colin Kaepernick as a new company spokesman — and market observers say … Nike sales booming after Colin Kaepernick ad, invalidating critics Nike blew past estimates for the quarter it released the Kaepernick ad. Revenues tumbled 38 percent to $6.3 billion following huge declines in sales in most of the world. The stock is still trading below its 81.10 buy point, after undercutting the entry on Tuesday, in the wake of the news. December 21, 2018, 10:45 PM PORTLAND, Ore. — Nike's shares fell 3.16 percent at closing bell Tuesday -- and many on social media assume it's because of the newest ad campaign featuring Colin Kaepernick. 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