Rather than tell everyone how authentic you are or how much you value authenticity, show your audience through what you do, because that is truly authentic, and then we’d never have to read that utterly worn-out word again.”, Stephanie Riel, founder/owner and brand strategist at RielDeal Marketing, said consumer data cross-industries suggests that the majority of consumers engage with brand content via a mobile device. A state of emergency is declared when there is a danger or threat of danger to a nation from either a foreign or domestic issue. Move Your Brand Online to Stay Connected to Your Customers. Who would have imagined something like this can move into buzzword territory? Present with empathy and transparency. Even before COVID-19 hit we lived in a digital-first marketing world, he said. Or at least used sparingly? When it comes to diseases, the “curve” refers to the projected number of new infections over a certain time period. Stay updated on what Bon Secours is doing related to COVID-19. The time between contracting a virus and when you begin experiencing symptoms is the incubation period. But, there’s a light at the end of the proverbial tunnel. “AI, in general, is used to describe pretty much any automation feature today,” he said. Even if marketers did fall victim to the occasional buzzword use in a campaign, they’re forgiven. Andrew Walker, CEO, Shift7 Digital. First, it recalls the days of “omnichannel” buzzwords where the substance was lost and many failed campaigns occurred as marketing teams forgot to target the media channels most appropriate for their audience (i.e. This year, most of your interns were probably born in 1997 or 1998. Kathy Keller, PR director of Protiviti, said she nominates “pivot” as an overused buzzword. Tech and Tools Free Tools, Resources, and Financial Help for Business Owners Hit by Covid-19 Several companies are extending a hand to small-business owners navigating the coronavirus crisis. This one may be more for the Dr. Faucis of the world and not marketers, but marketers are in the mix here, too. Coronavirus: Any virus that belongs to the Orthocoronavirinae family of viruses. Clothing brands sent emails headed “Things are weird”; personal grooming brands penned subject lines like, “Let’s get through this together.” DX Summit Conference According to Quinn, the future of omnichannel is brands engaging with their customers and prospects in the right channel (for marketing purposes) and using information about that customer to instantaneously determine the right agent or team to handle that customer, at this particular moment (for support purposes). ... We are now serving a customer that’s been financially impacted by COVID … Cleaning, sanitation, hygiene and safety have become more than just marketing buzzwords in the era of COVID-19. This coronavirus age is not the time to fall back on your old marketing strategies. Hopefully they’ll help you better understand the conversations swirling around you. “Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelez beyond cautious, … There are also many new buzzwords people are using when discussing this new virus. And certainly in marketing. Sometimes, as PR professionals, it can feel like we are pitching into a black hole. Also known as “group immunity,” herd immunity occurs when enough people are immune to an infectious disease, making the further spread of the virus unlikely. The CDC is currently urging people to practice social distancing in order to reduce the number of people who get sick with COVID-19 at once. Your email address will not be published. It starts to sound wrong when you say it and rings hollow with audiences. In our personal lives. Stephanie Roulic, founder of Startup Boston, made the point that through COVID-19, we have been “physically distancing.”, “In fact,” she added, “I'd make the argument that we actually have been MORE social during this time. The coronavirus pandemic has radically changed demand patterns for products and services across sectors, while exposing points of fragility in global supply chains and service networks. These kids will … But Heidi Bullock, CMO at Tealium, pointed this one out for us, along with a few others. “The adjective provides no insight as to how the item being described is unique or different,” Elliott said. We all tried. I don't know about you, but I can only hear buzzwords like "utilize," "leverage," and "streamline" so many times without rolling my eyes. Is there a COVID-19 term you still need us to define? “Seems to me,” she said, “like it's more than time to just set the expectation that our strategies should be developed with a mobile-first mentality to make the most sense for the customer.". Social distancing means remaining out of group settings and avoiding mass gatherings. To help you sort through it all, we put together a list of buzzwords that you may be seeing in the news so you can learn more about them and how they might impact you. Press Releases. Every field has its fair share of jargon, and a lot of people slip into the habit of using the same words over and over and over again to describe processes, positions, and company goals. Coronavirus. © 2020 Simpler Media Group, Inc. All rights reserved. Of course, some of those aren’t marketing related, but marketers can certainly relate. When you separate sick people with a contagious disease from people who are not sick, you are putting them under isolation. "Unprecedented, digital transformation, new normal, challenging times, we're here for you, virtual experiences, you’re on mute and can you hear me" are just a few of her favorite overused buzzwords of the year. 31 Fluffy Buzzwords Marketers Overuse and Abuse Written by Rebecca Corliss @repcor Let's be honest—marketers have quite the repetitive vocabulary , and we tend to get in the habit of using the same words obsessively around like-minded people. One of the newly revised words in the Merriam-Webster dictionary, coronavirus' proper … Comment below and let us know the term or phrase you need help with. Brands contemplated suspending marketing for paid products, and some did. As in, “We had to pivot to working remotely…” or “Our business pivoted to selling ...”. Therefore, “flattening the curve” protects health care systems from being over capacity and allows them to treat everyone who needs their care. To almost no one’s surprise, this is what my firm Bospar learned from a recent survey conducted with our research partner Propeller Insights.. Marketing buzzwords turn people off. The World Health Organization announced COVID-19 is a pandemic on March 11, 2020. Creativity remains paramount for brands to stand out, right? This includes people who are not sure how or when they became infected with the virus. Kelly Rusk, Sitecore architect for Rackspace and Sitecore MVP, said his viewpoint on Media Agnostic is two-fold. Days can go by without as much as a “thanks, but no thanks” from media. Ok, it’s not so bad. Be specific with your adjectives.”. It started with messages from airlines, but soon enough every kind of organization — universities, tech startups, sandwich shops you visited once three years and two cities ago — started sending out coronavirus marketing updates. Also, be sure to avoid direct contact with others both inside and outside your home. Ryan Hart, a content marketing consultant, said he’s ready for 2020's ultimate marketing buzzword of "going virtual" to fade away. Another way you can re-engage your customer base after quarantine is by … There’s a steady stream of COVID-19 news that’s evolving daily. During the COVID-19 incubation period, the virus can still spread to others even if the person does not have symptoms. Privacy Policy. Read more. Trying to profit during the Coronavirus is fine. We’ve created a list of the COVID-19 terms you need to know. We’ve created a list of the COVID-19 terms you need to know. Everyone was under duress. Marketers struggled finding just the … Here is a glossary of phrases and terms related to the COVID-19 pandemic. The coronavirus that causes Covid-19 is known as SARS-CoV-2. Shonavee Simpson-Anderson, SEO strategist of Firewire Digital, said there is no longer anything “authentic” about using the word authentic as a brand descriptor or as a key phrase in your marketing. Did you use this in a marketing campaign? “Hopefully we will no longer have to hear about ‘going virtual’ because it should be a given that companies offer digital versions of their content.”. Article Submission Guidelines Expressions related to the COVID-19 ... “So many new buzzwords — including using existing words in a unique way — have popped up that it wouldn’t have … COVID-19 refers to the specific virus that is currently sweeping our world. Furlough “This shouldn't be discussed as 'strategy'. Not all of the 2020 version are pandemic-related and have withstood the test of time. Get Creative. Sign up to receive regularly scheduled updates from us packed with healthy news, tips, research, recipes, and more – right to your inbox! Please review our Terms of Use before commenting. COVID-19 left all of us in new territory. We also have a Reader Advisory Board. At work. “How exactly is the item being described dynamic? It’s 2020. President Trump officially declared a national emergency concerning the COVID-19 outbreak on March 1, 2020. All of that information can be overwhelming, especially as it pertains to your health and finances. Doing this will help ensure health care systems have the resources they need to care for sick individuals who need hospitalization. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Marketers struggled finding just the right tone at the outset of the pandemic. If you are, please isolate yourself immediately. Monthly Editorial Calendar So, we’re revisiting our popular piece from 2018 on the worst marketing buzzwords. At home. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Customers were scared for their health. 90-year-olds are a low demographic on Twitter). At home. The annual Baidu Buzz List shows people searched for new terms like ‘flexible work’, ‘cloud supervisors’ and ‘715’ Many of the terms became popular as a … Ryan Hart, a content marketing consultant, said he’s ready for 2020's ultimate marketing buzzword of "going virtual" to fade away. In our personal lives. Zillennial. It's still a challenge. People feel vulnerable right now. Sign up to receive weekly updates from us packed with healthy news, tips, research, recipes, and more – right to your inbox! Our language tells us a lot about who we are, so what did 2020 say, outside the trending COVID-slang? There are also many new buzzwords people are using when discussing this new virus. And certainly in marketing. Empathy is critical. 13 non-COVID buzzwords for the arts in 2020 (Premium content) Premium content. “The companies that thought they were being revolutionary this year by ‘going virtual’ with their online events, classes, meetings and content are actually many years behind,” Hart said. “But claiming that a certain product is AI-powered is far too easy and annoying. 1998! A Recipe For Marketing Through The Pandemic. This helps you monitor your health and prevents other individuals from getting sick if you do have the virus. They changed spending habits. “The term is also ableist and can be considered offensive to the members of the disabled community who have been homebound long before the pandemic hit,” Huard said. “We get it — customers want to be able to speak to brands on every platform, and expect the brand to identify them as customers and acknowledge their shared history,” Quinn said. More and more people are offering to jump on coffee meetings to offer advice, and I see colleagues throwing up meeting links for those who want to mingle and meet new people during a ‘social hour.’”. Use these tips, tools, & resources we've put together to grow your business during this pandemic. Many … Advertiser Media Kit A pandemic is when the case numbers of a disease suddenly increase and the disease spreads to several countries or continents throughout the world. Amanda Quinn the SVP, finance and marketing for ArenaCX, said she is over the use of omnichannel. SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Gina Fairley. January 18 th is National Thesaurus Day: a chance to celebrate the complexity of words and the variety of creative ways to express yourself. Leverage your marketing dollars for maximum effectiveness! The 11 Worst Marketing Buzzwords of 2020 cmswire.com - Dom Nicastro. “It’s time to retire it and it’s relative, ‘authenticity,’” Simpson-Anderson said. Aaron Haynes, CEO of Loganix, said AI-powered is a very specific, yet highly overused and misinterpreted marketing buzzword in 2020. The CDC says community spread means when individuals in a certain area or community are being infected with a virus. COVID-19 left all of us in new territory. Quarantine means to separate and restrict the movement of people who were exposed to a contagious disease to see if they become sick. And then second, agnostic implies not actually using media when in fact this buzzword is about campaigns crossing media types. It’s a … Think some of these need to be retired? This means staying at home and not leaving for any reason. Coronaviruses (CoV) are a large family of viruses, according to the World Health Organization (WHO). Janice Wald of Mostly Blogging brings up an important point: don’t use Coronavirus crisis as a marketing opportunity: It is important you let your email list members feel your compassion not greed during this difficult time. Coronavirus It is usually done by a governmental authority. ... ’ Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak…. The results are devastating. Updates about COVID-19 are coming out on a daily basis. Let’s get started with the main subject. They can cause illnesses ranging from the common cold to more severe diseases including Middle East respiratory syndrome (MERS-CoV) and severe acute respiratory syndrome (SARS-CoV). These three buzzwords are much more easily said than done. The term literally means “coronavirus disease 2019.” According to the World Health Organization, the current coronavirus disease, COVID-19, is a completely new strain of coronavirus that we haven’t seen in humans previously. Include COVID-19 Buzzwords in the Subject Line. Join us as a subscriber. Are you presenting any COVID-19 symptoms? It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Social distancing is one of the best ways we can prevent the spread of COVID-19 to others. A feature that does something on its own is not AI-powered by default, but I guess it sounds cool.”, Tags The top buzzwords of 2020 in China have been announced and, not surprisingly, many relate to Covid-19 and its impact on people. Kyle Elliott, founder and career coach behind CaffeinatedKyle.com and a member of the Forbes Coaches Council, said dynamic is a marketing buzzword that is overdone and needs to be retired for good. Just look at the Coronavirus marketing stats I shared a few weeks ago. At work. But it does seem a little overdone, no? According to the CDC, you should self-quarantine for 14 days if you have been exposed to COVID-19 or interacted with someone who has the virus. … Hopefully they’ll help you better understand the conversations swirling around you. Cloying marketing-speak, of course, isn’t limited to the tech world. This is a main reason why taking steps to social distance and self-quarantine are critical at this time. The incubation period for COVID-19 is two to 14 days. In the last few weeks, people around the world have been bombarded with a new vocabulary as COVID-19 continues to spread. Established terms such as “self-isolating”, “pandemic”, “quarantine”, “lockdown” and “key workers” have increased in use, while coronavirus/COVID … Still, we can learn from all those buzzwords and phrases, right? If you live with others, pick a specific room to live in while you are sick. Bon Secours is doing related to COVID-19. Publishing Technology Buzzwords Debunked . Email your customer list. Companies all over the world are doing their part to help out during the coronavirus outbreak. The year 2020 had barely started before it ended, thanks to a pandemic. Read more about us or learn how to advertise here. Experts agree that redefined SOPs are an … The 10 worst marketing buzzwords of 2019 Turn your storytelling into storyliving with hyper-relevant snackable content for a digestible experience amplified by influencers By Jack Neff . Don’t try to profit FROM the Coronavirus. Updates about COVID-19 are coming out on a daily basis. DW Experience Conference According to the Centers for Disease Control and Prevention (CDC), maintaining a distance of at least six feet from others is critical as well. Let's give marketers a bit of a mulligan if their campaigns seemed a little off, tone-deaf or contrived. Herd immunity can happen from vaccination or from enough people developing immunity after contracting the illness. “It’s an unfortunate circumstance, but like any overused word it has lost all meaning. Covid-19: The disease caused by the new coronavirus. Let’s get started with the main subject. Terms of Use. A global crisis can either paralyze a marketing team or galvanize it to thrive. business jargon, buzzwords, cltv 2020, covid-19, cxm, dxm, marketing, View All Events Add Your Event Events RSS. The term “coronavirus” covers more than just one type of virus, but it includes the specific strain we are currently facing. Rather, it's an absolute necessity to win and retain customers.”. The “new normal” will quickly no longer apply as a new “new normal” will reveal itself calling for a new declaration of newness, said Michael Huard, senior content marketing manager at Iterable. 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